How To Use EdgeRank to Increase Your Facebook Presence
One of the greatest advantages of the Internet and social media sites such as Facebook is that they can seemingly effortlessly connect thousands—even millions—of people. What used to require a letter or an email is accomplished with a status update listed in a News Feed.
Ironically, the greatest challenge can be standing out—getting heard in the electronic chatter. On Facebook, some members have thousands of friends; no one has time to read every update from every friend. Facebook’s two newsfeeds—Most Recent and Top News—allow users to choose which updates, links, and videos they would like to hear about. Most Recent is straightforward: up-to-the-minute updates of all content from all friends. Top News—the default setting—is more complicated as it is determined by a scoring system known as EdgeRank. If you want your statuses, links, and videos to appear in Top News feeds—or to appear more often—you must understand EdgeRank and use it to your advantage. For more information, check out our latest How To guide.
