Case Studies — Build Awareness
The Movements.org case study series identifies and evaluates campaigns that have harnessed technology for social change in their communities or that have demonstrated degree of success that others could learn from. Think you or someone you know should be featured?! Share your work here.
Oleg Koslovski, Oborona, and Democracy Activism in Russia
Oborona launches issue-focused campaigns that start with the basics: informing the public of injustices within their society.
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#FreeAlaa
The online and offline campaign to free an activist in Egypt brought worldwide focus to his plight and helped him go free.
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Greenpeace uses Barbie and Ken to Curb Deforestation
Greenpeace used humor, social media, and Barbie and Ken's popularity to motivate Mattel to take action against deforestation.
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Tunisian Bloggers Identify Doctored Photo
Just months before the start of the Tunisian uprising, bloggers identified and outed a doctored photo in a state newspaper.
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Using Facebook to Protest and Overturn an Unfair Egyptian Data Usage Policy
With an Adolf Hitler parody video and the power of Facebook organizing, Egyptian activists altered an unfair data-usage policy.
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Syrian Boycott of Mobile Telecoms
Through repeated boycotts organized via Facebook, Syrian activists helped bring change to the exploitative cell phone industry.
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Can You Solve This? Interactive Campaign for the Right to Education in #Iran
Can-You-Solve-This.org launched a campaign using Facebook and QR codes to fight against educational discrimination in Iran.
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The YES MEN Spoof the WTO with Fake Website
The Yes Men created a parody WTO website, criticizing globalization and WTO practices while fooling many people along the way.
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Ukraine’s Ladies Of Femen
Femen uses theatrical public demonstrations, nudity, and provocative dress to protest against the treatment of women in Ukraine.
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Azeri Activists Get Creative to Protest Government Waste
Two Azeri bloggers created a satirical video to highlight and protest corruption, using "Donkeygate" as an framework.
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Using Online Video and Blogs to Build Public Awareness in Egypt
Wael Abbas used his blog and other online media to spread information and awareness about Egypt's struggles under Mubarak.
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10,000 Applaud to Overthrow ‘Europe’s Last Dictator’
Ten thousand activists protesting against Lukashenko's prolonged presidential regime represent the stirrings of revolution.
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Using Online Videos to Spread the Word About Police Brutality in Egypt
During the last years of Hosni Mubarak's presidency, Aalam Wassef used online video to spread awareness about police brutality.
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Zapatista Army of National Liberalization
The EZLN empowered a marginalized community by harnessing early online tools and developing new activist tactics for its cause.
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The Lawyers’ Movement in Pakistan
Led by a community of lawyers, Pakistani citizens -- including students -- built a movement aimed at restoring the rule of law.
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Tackling Corruption in India
Vijay Anand founded 5th Pillar to help citizens report and fight back against rampant bribery in India by using fake currency.
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350.org’s 10-10-10 Global Work Party
350.org helped supporters organize local events held simultaneously around the world to draw attention to the climate crisis.
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An Online Media Campaign Assists in Releasing a Tunisian Activist From Prison
After a prominent activist was kidnapped and imprisoned, supporters launched an online campaign to get him out of jail.
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A Web-Savvy Latvian Uncovers and Spotlights Public Corruption
In the midst of an economic crisis, a Latvian IT specialist exposed the inflated salaries of executives at state-run companies.
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