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Case Studies — Build Awareness

The Movements.org case study series identifies and evaluates campaigns that have harnessed technology for social change in their communities or that have demonstrated degree of success that others could learn from. Think you or someone you know should be featured?! Share your work here.

The Pink Chaddi Campaign

Posted by Brannon Cullum in Arrest and Harrasment, Asia, Build Awareness , Free, Very Wired, Mobilize, Social Networking, Facebook

A group of Indian women initiated a tongue-in-cheek campaign to stand up for women's rights.
Read More »

@BPGlobalPR

Posted by Brannon Cullum in Build Awareness , Free, Very Wired, Fundraising, Humor, North America, Social Networking, Twitter

Following the Gulf oil spill, one comedian used a parody Twitter account to poke fun at BP while raising money for the Gulf.
Read More »

Oscar Morales and One Million Voices Against FARC

Posted by Brannon Cullum in Build Awareness , Latin America, Social Networking, Facebook

Colombian Oscar Morales created a Facebook group against FARC that led to an international protest movement.
Read More »

Free Kareem

Posted by Esra'a al Shafei and Susannah Vila in Advocacy, Blogging, Build Awareness , Moderately Wired, Not Free, Keep Supporters Engaged, Middle East & North Africa, Social Networking, Facebook, Twitter

When a young Egyptian is suddenly jailed for writing a provocative blog post, one activist launches a campaign to get him out.
Read More »

Ahmed Salah and Egyptian Revolution

Posted by Matt Mulberry in Build Awareness , Collaborate, Plan and Strategize, Middle East & North Africa, Mobiles, Mobilize, Social Networking, Facebook, Twitter

What factors led to a revolutionary tipping point while keeping Egyptian activists connected, safe, and maintaining nonviolence?
Read More »

Bersih 2.0 Rally

Posted by Afsanieh Rassti in Build Awareness , Free, Civic Engagement, Plan and Strategize, Election Monitoring, Keep Supporters Engaged

Bersih 2.0 drew 50,000 supporters to its Walk for Democracy, strengthening the movement for free and fair Malaysian elections.
Read More »

Building A Movement in Bosnia and Herzegovina

Posted by Darko Brkan in Build Awareness , Eastern Europe, Mobilize

Ten years after a war, citizens are apathetic and disillusioned -- so Internet activists adopted new tactics to re-engage them.
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Keeping Egyptians Connected Without the Internet

Posted by Susannah Vila in Access to Information, Build Awareness , Collaborate, Middle East & North Africa

The world marshaled its resources to help Egyptians stay connected during protests after the Internet was shut off.
Read More »

Ceasefire Liberia

Posted by Ruthie Ackerman and Susannah Vila in Blogging, Build Awareness , Citizen Media, Poorly Wired

What’s the best way to tell the story of Liberian post-conflict reconstruction? By getting Liberians to tell it themselves.
Read More »

Publishing Independent News in a State Controlled, but Very Wired, Media Environment

Posted by Brannon Cullum in Asia, Build Awareness , Citizen Media, Crowdsourcing, Partly Free, Very Wired, Social Networking, Facebook

In the face of lagging press freedom, The Online Citizen in Singapore amplifies the voices of average citizens.
Read More »

Engaging Youth with Politics in Venezuela

Posted by Susannah Vila in Build Awareness , Civic Engagement, Plan and Strategize, Document Information, Election Monitoring, Latin America, Mobilize

What tactics worked for youth activists in Venezuela trying to get their peers involved ahead of 2010's parliamentary elections?
Read More »

An Influential Twitter User’s Hand in Commuting a Death Sentence

Posted by Sally Kohn in Advocacy, Build Awareness , Social Networking, Twitter

Utilizing a Twitter "whale" to amplify the plight of a man on death row helped save a life by garnering petition signatures.
Read More »

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