Case Studies — Facebook
Facebook is the most popular social networking website in the world. 500 million people are actively using Facebook; if Facebook were a country, if would be the third largest in the world!
The Movements.org case study series identifies and evaluates campaigns that have harnessed technology for social change in their communities or that have demonstrated degree of success that others could learn from. Think you or someone you know should be featured?! Share your work here.
#FreeAlaa
The online and offline campaign to free an activist in Egypt brought worldwide focus to his plight and helped him go free.
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Greenpeace uses Barbie and Ken to Curb Deforestation
Greenpeace used humor, social media, and Barbie and Ken's popularity to motivate Mattel to take action against deforestation.
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Using Facebook to Protest and Overturn an Unfair Egyptian Data Usage Policy
With an Adolf Hitler parody video and the power of Facebook organizing, Egyptian activists altered an unfair data-usage policy.
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Syrian Boycott of Mobile Telecoms
Through repeated boycotts organized via Facebook, Syrian activists helped bring change to the exploitative cell phone industry.
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Can You Solve This? Interactive Campaign for the Right to Education in #Iran
Can-You-Solve-This.org launched a campaign using Facebook and QR codes to fight against educational discrimination in Iran.
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Ukraine’s Ladies Of Femen
Femen uses theatrical public demonstrations, nudity, and provocative dress to protest against the treatment of women in Ukraine.
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10,000 Applaud to Overthrow ‘Europe’s Last Dictator’
Ten thousand activists protesting against Lukashenko's prolonged presidential regime represent the stirrings of revolution.
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The Pink Chaddi Campaign
A group of Indian women initiated a tongue-in-cheek campaign to stand up for women's rights.
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Oscar Morales and One Million Voices Against FARC
Colombian Oscar Morales created a Facebook group against FARC that led to an international protest movement.
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Free Kareem
When a young Egyptian is suddenly jailed for writing a provocative blog post, one activist launches a campaign to get him out.
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El Chiguirre Bipolar
Despite encroaching censorship, a satirical political blog gains a huge following in Venezuela.
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Ahmed Salah and Egyptian Revolution
What factors led to a revolutionary tipping point while keeping Egyptian activists connected, safe, and maintaining nonviolence?
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Using SMS Mass Messaging to Raise Money for Flood Relief in Pakistan
Umme Kulsoom raised 0.7 million Pakistani rupees and gathered clothes for 500 people using an SMS campaign after massive floods.
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Publishing Independent News in a State Controlled, but Very Wired, Media Environment
In the face of lagging press freedom, The Online Citizen in Singapore amplifies the voices of average citizens.
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