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Case Studies — Twitter

Twitter is a popular microblogging platform where users post updates in 140 characters or less. Twitter has over 100 million registered users!

The Movements.org case study series identifies and evaluates campaigns that have harnessed technology for social change in their communities or that have demonstrated degree of success that others could learn from. Think you or someone you know should be featured?! Share your work here.

#FreeAlaa

Posted by Rachel Silver in Advocacy, Arrest and Harrasment, Blogging, Build Awareness , Plan and Strategize, Keep Supporters Engaged, Middle East & North Africa, Social Networking, Facebook, Twitter, Online Video, YouTube

The online and offline campaign to free an activist in Egypt brought worldwide focus to his plight and helped him go free.
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Greenpeace uses Barbie and Ken to Curb Deforestation

Posted by Rachel Silver in Build Awareness , Very Wired, Humor, Social Networking, Facebook, Twitter, Online Video, YouTube

Greenpeace used humor, social media, and Barbie and Ken's popularity to motivate Mattel to take action against deforestation.
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10,000 Applaud to Overthrow ‘Europe’s Last Dictator’

Posted by Josie Baum in Advocacy, Arrest and Harrasment, Build Awareness , Access Blocked Information, Civic Engagement, Collaborate, Election Monitoring, Mobilize, Social Networking, Facebook, Twitter

Ten thousand activists protesting against Lukashenko's prolonged presidential regime represent the stirrings of revolution.
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@BPGlobalPR

Posted by Brannon Cullum in Build Awareness , Free, Very Wired, Fundraising, Humor, North America, Social Networking, Twitter

Following the Gulf oil spill, one comedian used a parody Twitter account to poke fun at BP while raising money for the Gulf.
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CrisisCamp Haiti

Posted by Brannon Cullum in Free, Emergency Response, Very Wired, North America, Social Networking, Twitter

Following the earthquake in Haiti, volunteers gathered at CrisisCamps to lend their tech skills and help the relief efforts.
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#InternetNecesario

Posted in Blogging, Microblogging, Free, Moderately Wired, Email, Latin America, Social Networking, Twitter

A Twitter campaign organized using hashtags and repealed an unpopular law that would have taxed internet users.
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Free Kareem

Posted by Esra'a al Shafei and Susannah Vila in Advocacy, Blogging, Build Awareness , Moderately Wired, Not Free, Keep Supporters Engaged, Middle East & North Africa, Social Networking, Facebook, Twitter

When a young Egyptian is suddenly jailed for writing a provocative blog post, one activist launches a campaign to get him out.
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El Chiguirre Bipolar

Posted in Blogging, Moderately Wired, Partly Free, Latin America, Social Networking, Facebook, Twitter, Online Video

Despite encroaching censorship, a satirical political blog gains a huge following in Venezuela.
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Ahmed Salah and Egyptian Revolution

Posted by Matt Mulberry in Build Awareness , Collaborate, Plan and Strategize, Middle East & North Africa, Mobiles, Mobilize, Social Networking, Facebook, Twitter

What factors led to a revolutionary tipping point while keeping Egyptian activists connected, safe, and maintaining nonviolence?
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An Influential Twitter User’s Hand in Commuting a Death Sentence

Posted by Sally Kohn in Advocacy, Build Awareness , Social Networking, Twitter

Utilizing a Twitter "whale" to amplify the plight of a man on death row helped save a life by garnering petition signatures.
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Cuidemos el Voto

Posted by Oscar Salazar and Susannah Vila in Free, Civic Engagement, Crowdsourcing, Moderately Wired, Document Information, Election Monitoring, Latin America, Social Networking, Twitter, Ushahidi

How clean are elections in Mexico? A team of activists and technologists decided to find out for themselves.
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Were Protests in Moldova a Twitter Revolution?

Posted by Brannon Cullum in Moderately Wired, Partly Free, Eastern Europe, Social Networking, Twitter

In April 2009, protests against election fraud took place in Moldova. How influential was Twitter's role in the demonstrations?
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