Case Studies — YouTube
YouTube is one of the most popular video-sharing websites. Users can upload, share, and view videos. The company is owned by Google.
The Movements.org case study series identifies and evaluates campaigns that have harnessed technology for social change in their communities or that have demonstrated degree of success that others could learn from. Think you or someone you know should be featured?! Share your work here.
#FreeAlaa
The online and offline campaign to free an activist in Egypt brought worldwide focus to his plight and helped him go free.
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Greenpeace uses Barbie and Ken to Curb Deforestation
Greenpeace used humor, social media, and Barbie and Ken's popularity to motivate Mattel to take action against deforestation.
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Can You Solve This? Interactive Campaign for the Right to Education in #Iran
Can-You-Solve-This.org launched a campaign using Facebook and QR codes to fight against educational discrimination in Iran.
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Azeri Activists Get Creative to Protest Government Waste
Two Azeri bloggers created a satirical video to highlight and protest corruption, using "Donkeygate" as an framework.
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Using Online Video and Blogs to Build Public Awareness in Egypt
Wael Abbas used his blog and other online media to spread information and awareness about Egypt's struggles under Mubarak.
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Using SMS Mass Messaging to Raise Money for Flood Relief in Pakistan
Umme Kulsoom raised 0.7 million Pakistani rupees and gathered clothes for 500 people using an SMS campaign after massive floods.
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How a Documentary Flm Led to New Legislation
A 45-minute documentary film grows into an organization that turns high schoolers into activists and helps to enact legislation.
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