STEP 1. Set up a Tumblr account by logging onto Tumblr.com

STEP 2. On the top of the ‘Dashboard’ (http://www.tumblr.com/dasboard) there are 7 posting options

a.Text

oPost snippets of articles/blogs or produce original content through compiled information or speculation on the issue(s)

b.Photo

oPhotos of protests or of places/people/things can be posted to convey the need of the region and how people are stepping up to fight the oppression

c.Quote

oPost quotes from journalists/activists that will mobilize people and inspire action

d.Link

oPost a link to an article or blog advocating for your cause

e.Chat

oRecreate a dialogue by indicating who said what in a discussion or speech

•Example of a conversation

oPerson A: What was the role of social media in the fall of Mubarak’s regime?

oPerson B: Social media was a way for citizens to come together and organize protests against Mubarak.

f.Audio

oPost a recording from a discussion/panel/protest that informs followers of what is going on or what people are saying about the issue(s)

g.Video

oPost videos of discussions/protests/campaigns

step 3. With Tumblr, you can allow submissions so that other bloggers/activists can contribute to your blog. After they submit their entry, you decide whether or not to publish their post.

a.To allow this feature, either go to www.tumblr.com/blog/BLOGNAME/settings, or click on your blog title at the top of the page (indicated by the arrow) then click on blog settings on the right side of the screen. Scroll down until you see the “Submissions” box on the left side of the screen and check the box that says “Let people submit posts”

Now, other online activists can submit posts to your blog, which may include personal stories

•“People can tell a personal story anonymously by mobile phone, either with a voice call or a text message. These stories can then be sent from their phones to your campaign, or uploaded directly from their phones and shared on one website.” (10 Tactics)

STEP 4. Questions are a great way for people to get informed and Tumblr’s “ask” feature allows users to ask each other questions.

a.To use this feature, go the “Blog Settings” page and scroll down to the “Ask” section. Check the box that says “Let people ask questions”

Other bloggers can ask you questions regarding the issue to become more informed and perhaps inspire and mobilize their followers.

•Asking questions “is good for getting vital information to people when popular information sources are incomplete or misleading, or when other forms of direct communication are difficult.” (10 Tactics)

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