how to:How to Post Content on Tumblr
Tumblr has a large network of connected users on its base, which can be used to distribute news and promote causes such as protests or ongoing efforts of oppressed peoples. Users are fueled by interest to ‘follow’ one another, sending out a chain reaction of awareness through ‘reblogging’ and thus amplifying the message.
STEP 1. Set up a Tumblr account by logging onto Tumblr.com
STEP 2. On the top of the ‘Dashboard’ (http://www.tumblr.com/dasboard) there are 7 posting options
oPost snippets of articles/blogs or produce original content through compiled information or speculation on the issue(s)
oPhotos of protests or of places/people/things can be posted to convey the need of the region and how people are stepping up to fight the oppression
oPost quotes from journalists/activists that will mobilize people and inspire action
oPost a link to an article or blog advocating for your cause
oRecreate a dialogue by indicating who said what in a discussion or speech
•Example of a conversation
oPerson A: What was the role of social media in the fall of Mubarak’s regime?
oPerson B: Social media was a way for citizens to come together and organize protests against Mubarak.
oPost a recording from a discussion/panel/protest that informs followers of what is going on or what people are saying about the issue(s)
oPost videos of discussions/protests/campaigns
step 3. With Tumblr, you can allow submissions so that other bloggers/activists can contribute to your blog. After they submit their entry, you decide whether or not to publish their post.
a.To allow this feature, either go to www.tumblr.com/blog/BLOGNAME/settings, or click on your blog title at the top of the page (indicated by the arrow) then click on blog settings on the right side of the screen. Scroll down until you see the “Submissions” box on the left side of the screen and check the box that says “Let people submit posts”
Now, other online activists can submit posts to your blog, which may include personal stories
•“People can tell a personal story anonymously by mobile phone, either with a voice call or a text message. These stories can then be sent from their phones to your campaign, or uploaded directly from their phones and shared on one website.” (10 Tactics)
STEP 4. Questions are a great way for people to get informed and Tumblr’s “ask” feature allows users to ask each other questions.
a.To use this feature, go the “Blog Settings” page and scroll down to the “Ask” section. Check the box that says “Let people ask questions”
Other bloggers can ask you questions regarding the issue to become more informed and perhaps inspire and mobilize their followers.
•Asking questions “is good for getting vital information to people when popular information sources are incomplete or misleading, or when other forms of direct communication are difficult.” (10 Tactics)